WEBSITES BUILT FOR THE WAY KITCHEN COMPANIES SELL

Websites forIndependent KitchenCompanies

For independent kitchen showrooms, bespoke makers and design-and-fit businesses.

Your kitchens are better than your website says they are. I build sites that turn your completed projects, design expertise and fitting process into better-qualified consultations, booked or requested through a proper enquiry journey instead of buried in a generic contact form.

Discuss Your Kitchen Website

Fixed scope. Fixed price. One person from first call to launch.

THE PROBLEM I KEEP SEEING

Great kitchens. Weak websites.

I have reviewed kitchen company websites across Northern Ireland and the Republic. The pattern is remarkably consistent: businesses with 30, 50, sometimes 90 years of craft behind them, presented through slow galleries, generic range pages and vague enquiry forms.

Beautiful work hidden away

Beautiful hand-painted kitchens buried in unlabelled galleries.

“Book a consultation” that is not a booking system

A “book a consultation” button that leads to a basic contact form.

Manufacturer copy used everywhere

Supplier catalogue copy that looks the same on every stockist site.

No answers to buyers’ real questions

No useful answer to cost, process, guarantees or aftercare.

WHAT EVERY KITCHEN COMPANY SITE I BUILD INCLUDES

A complete sales system, not a collection of web pages.

The project-page structure, enquiry flow and budget-guidance framework are included. The amount of existing photography, content and location information loaded during the initial build is agreed in the fixed scope.

Consultation and enquiry

Confirmed appointment slots or a consultation request that captures location, budget, timescale and useful plans before your team spends time on the enquiry.

Clear differentiation

Separate the work only you can produce from the ranges other retailers can also supply, while making both easy for customers to explore.

Project portfolio

Turn completed kitchens into individual project pages organised by door style, colour, worktop and location — a proper online showroom, not an anonymous gallery.

Sales process

Explain consultation, survey, design, quotation, approval, installation, snagging and aftercare so buyers know what happens next.

Buyer reassurance

Answer cost, timelines, guarantees, people, showroom and aftercare questions before they become objections.

Migration and measurement

Protect useful search visibility during migration, then track calls, consultation requests and confirmed bookings.

OPTIONAL ADDITIONS

Add the support your team will genuinely use.

The standard offer stays focused. These additions are quoted only where they make commercial and operational sense.

Project archive loading

I turn your first 10 to 15 approved photoshoots into project pages, then hand over a repeatable workflow for future projects.

Buyer-question content pack

Structured answers to costs, timelines, styles, worktops and appointment preparation, written so search engines and AI systems can understand your business accurately.

Lead nurture automation

Consent-aware follow-up for brochure requests and enquiries, plus a review request when each completed job is ready for it.

Multi-showroom and cross-border setup

Additional location pages, multiple Google Business Profiles and dual-currency or dual-jurisdiction handling for firms serving Northern Ireland and the Republic.

Social publishing workflow

A documented pipeline that turns project pages into Instagram, Facebook and Pinterest content pointing back to the consultation flow.

Virtual showroom tour

A properly presented 360-degree tour where the physical showroom is genuinely part of the sale.

AFTER LAUNCH

Two strong levels of support, kept clearly separate.

TECHNICAL CARE

Fast, safe and watched

Updates, backups, security and uptime monitoring keep the site stable after launch.

CONTENT AND VISIBILITY SUPPORT

Keep the publishing engine moving

I load new projects and articles, keep images optimised, review Search Console and maintain the local details that matter. Your photographer shoots and your team supplies the facts. I make sure the website turns that work into visibility.

WHY SUPERSITEBUILD

One person. End to end.

I am P Cunningham. I have spent 20 years building websites and providing IT support for businesses in Northern Ireland, and I run SuperSiteBuild as a one-person operation.

The person who scopes your site, builds it, migrates it and answers the phone afterwards is the same person. Fixed scope and fixed price are agreed in writing before I start. There are no account managers and no surprise retainers.

BOOK A FOCUSED REVIEW

Your finished kitchens deserve a better website.

Bring your current site to a 30-minute call. I will tell you honestly what is worth keeping, what is getting in the way and what a focused rebuild should do next.

Book a 30-Minute Call

No obligation. No sales pressure.